Louis Vuitton Moët Hennessy has rolled out its flavoured vodka Belvedere Bloody Mary to the UK market.

Seven of London’s top bartenders did battle at the inaugural Tabasco British Bloody Mary Challenge in Selfridges’ Hix Restaurant & Champagne Bar.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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